GEICO Auto Insurance devised a series of cavemen commercials. One commercial advertisement that aired in September 2006 contained no dialogue, but used music, advertisements and a twist on the cavemen stereotype within the advertisement to sell the product.
Three cavemen commercials by GEICO aired in 2004, but after two years of cavemen absence, GEICO decided to bring back the commercials and the fourth aired in September of 2006. In the fourth commercial, a caveman on a moving airport sidewalk sees a billboard for GEICO featuring a stereotypical caveman along with the GEICO slogan, “So easy a caveman can do it.” The product the commercial is advertising for is GEICO Auto Insurance, but the advertisement is also selling an experience and a lifestyle. The experience that one gets with GEICO insurance is an easy one, while the lifestyle one gets with GEICO is a safe and insured one.
The commercial entertains the audience by using the familiar and likeable character of the caveman, and also uses an upbeat electronic song, “Remind Me” by Röyksopp, that plays in the background. The ad is also a parody of the opening scene of the 1967 film, The Graduate. In the movie, Dustin Hoffman’s character, Ben Braddock, walks on a moving sidewalk at an airport, demonstrating the ability to allude to different forms of media in a single advertisement.
By insisting that GEICO Insurance is “So easy a caveman can do it,” the ad creators are reaching out to customers who are either uninsured or melancholy with their current auto insurance. These are also customers who are not necessarily lacking in intelligence, but ones who value necessary tasks, such as obtaining auto insurance, to be simple, fast and easy. The geographic region that this commercial is geared towards is the District of Columbia and all of the United States, except Massachusetts, the only places where GEICO writes auto insurance.
The commercial succeeds in reaching this audience by using widely known stereotypes. The stereotype of the caveman contrasts with the “real-life caveman” because the billboard ad within the commercial depicts an image of a caveman that is hairy, wearing fur and holding a club. This image projects the stereotypical behavior of a caveman onto the viewer as well, behavior that is aggressive and has a difficulty adapting. The caveman in the commercial is depicted as completely regular and normal, despite his facial features and excess hair. Because of the opposition, the “regular” caveman in today’s society becomes offended at the determined degradation of cavemen.
This advertisement uses the dissimilarity to stress its honesty about how easy GEICO auto insurance is to obtain and use. The “caveman” stereotype is one that was intelligently selected by GEICO because although it is widely known and understood by a variety of different ages and ethnicities, it is a stereotype that is rather uncontroversial to people of all backgrounds. A slur against Asian, African-American or female stereotypes would undoubtedly cause an uproar against people of those ethnicities or genders. Since there are no cavemen in today’s society, the commercials are completely fictional and are not used to slander any living human being.
This commercial definitely succeeded as an ad as GEICO continued to make more cavemen oriented commercials following this one. The popularity of these commercials was so great that in 2007, an interactive Web plot about the characters was created. “Caveman Crib” features the inside of a technologically savvy and modern apartment of cavemen. The apartment comes complete with a laptop, a flat screen TV and even an IPod. When you enter the kitchen of the picturesque bachelor pad, you are able to click and hear voice messages left on the modern, cordless telephone. One message even refers to the caveman airport commercial when the fictional GEICO advertiser addresses the caveman’s questions about the offensive display, but suggests “we’re not positively positive you saw one of our ads or not.” This sentence reaffirms the world’s blindness to the cavemen stereotype as depicted in the commercials. In October of 2007, a spin-off TV series on ABC was made titled, Cavemen. The expose is described by ABC as a “unique buddy comedy that offers a clever twist on stereotypes and turns race relations on its head,” a statement that adequately describes not only the show and the interactive Web site, but also the entire message conveyed in all of the GEICO cavemen commercials.
Filed under State Farm Auto Insurance by on Feb 21st, 2011. Comment. 
Vehicle insurance can occasionally really feel like an unnecessary expense, paying dollars for some thing you could never use But it only takes 1 accident for it to prove invaluable, not to mention states need it You do not have to invest a fortune when you’re shopping for auto insurance, as these automobile insurance suggestions will show you There are a lot of methods to shop savvy and obtain discounts so that you save funds on your vehicle insurance; some discounts you may well already qualify for and not even be conscious of When shopping for automobile insurance, performing a small homework can save you hundreds, even thousands of dollars a year, which is well worth the additional time and effort So follow these automobile insurance suggestions below and save funds on your auto insurance right now.
Study How A lot Coverage You Want
Just before you even start acquiring rate quotes, locate out how significantly minimum coverage your state requires, as this varies from state to state This number will be your beginning point as you shop Then, evaluate your assets and decide how a lot additional coverage you really should add, if any If your assets well exceed your bodily injury liability coverage limits, attorneys could go after them in the event of an accident in which you’re at-fault and the other party’s medical bills exceed your coverage limits Let your personal financial scenario guide you, and review this from year to year to make positive your present coverage reflects your assets.Compare Rate Quotes
Once you’ve determined how significantly coverage you want when shopping for vehicle insurance, you can then compare quotes from various providers based on those numbers This step alone will support you save cash on auto insurance that can be fairly substantial, so do not skip it Whilst you can go to particular companies’ Sites to get totally free rate quotes, there are independent web sites as well, if you really feel far more comfortable As you study your alternatives, maintain these things in mind:• Make positive you’re comparing all annual or monthly rates so your numbers add up correctly.• Jot down an 800 number for every internet site to get extra information and facts or questions answered.• Look at the company’s payment policy, such as when payments are due and how late or missed payments are handled.• Discover any and all discounts that pertain to you and compare the discounts that businesses supply; this can make a large distinction to your bottom line.• Look at ratings from actual customers as well as from official providers to make positive it’s a reputable business that will take care of you in the event of an accident.Study All Discounts
Lots of auto insurance corporations provide discounts to customers for all sorts of reasons; chances are you already qualify for at least a few and do not even know it These discounts vary, but it is worth exhausting your possibilities to uncover the very best rates achievable When researching your policy possibilities, uncover out if these discounts apply to your scenario:• Secure driving record• Very good to superb credit score• Safety equipment on your vehicle, such as anti lock brakes, automatic seatbelts, and airbags• Your occupation (some jobs are considered lower risk to insure)• Annual mileage (lower yearly mileage can result in a percentage off your policy)• Affiliations with professional organizations and auto clubs like AAA• Combining your auto insurance policy with your homeowner’s insurance• Insuring all household cars with 1 business• Selecting a vehicle with a lower rate (check with your insurance corporation prior to buying a new vehicle)• Installing or having anti-theft devices in your vehicle• Taking a driver safety course (this pertains mostly to teens, though some provide a discount for those over 55 who take 1 as well)• Obtaining an early shopping discount by shopping around for a new policy well just before your present policy expiresPick and Select Your Coverage Choices
You don’t have to automatically pick a package provided to you by the insurance corporation For instance, you may perhaps pick to downgrade or eliminate collision coverage if you have a great driving record or an older vehicle, keeping the comprehensive to cover you in the event your vehicle is stolen Also, quite a few people today opt to assume much more risk by raising their deductible, thus lowering their monthly premium If you raise your deductible from $500 to $1,000, you’re paying $500 additional in the event of an accident, but you’ll save this dollars in monthly payments, making it well worth the risk for most people today.Choose if You Want to Use an Agent
Researching your choices to save funds on automobile insurance can be a daunting task, specifically if it’s a new method for you or you have a lot of exceptions to take into consideration Making use of an insurance agent can streamline this method and save you a lot of headaches There are two kinds of agents; those who are bound to a particular insurance organization and can consequently only direct you to many policies and discounts within that business, and those who are independent Independent agents will assist you shop around with several insurance firms to discover the very best deals My husband and I have utilized an independent agent for about seven years now and have been pretty happy with the service and support we’ve been given This agent was also able to support us when we bought our initial residence, switching our firm so that we received a far more substantial discount when combining our residence and auto insurance policies An agent can also be useful in the event of an accident; he or she can work with the insurance firm to walk you via the method of filing a claim and obtaining all of the funds you’re entitled to in the event of an accident Of course, if you’re just looking for low cost, straightforward automobile insurance that meets your state’s minimums, purchasing direct from a business with out an agent may well be the very best choice for you.Sources:
Edmunds.com
FiveCentNickel.com
Msn.com
UsaToday.com
Wikihow.com .
Filed under State Farm Auto Insurance by on Dec 19th, 2010. Comment.
It is that time of the year again, your auto insurance is up for renewal and you are shopping for a lower quote. But what, besides tag, should you compare when getting auto insurance quotes?
First, you want to make sure you are comparing apples to apples. If your unique policy has liability limits of $100,000 per person, $300,000 per accident and you get a new much lower quote with liability coverages at $25,000 per person and $50,000 per accident, these quotes are not really comparable. Obviously the one with the much lower coverages is going to be cheaper, but maybe not the best fit to cover your financial needs. If your liability levels are at 25/50 and you cause an accident with more than $50,000 dollars worth of damage, you can be held personally liable for the remainder of the damage.
Next you should compare the deductible. Lower deductibles mean more money for premiums and less at the time of the accident. Higher deductibles mean less money for premiums and more money at the time of the accident. Again, you want to acquire sure you are quoting apples to apples. If you resolve that you would like to increase or decrease your deductible while you are shopping for auto quotes, it would be in your best interest to get a quote from your current company with the deductible you have decided on, so you can compare the auto insurance quotes more evenly.
Also you will need to make sure that the companies you are quoting with have your complete driving history, meaning they need to know about any accidents, violations, or comprehensive claims in the last three years. If they are not aware of your driving record, the new quotes your have may not be accurate, and you may be in for a surprise when they pull your motor vehicle characterize and your quote increases.
Comparing auto insurance quotes is very important to salvage the most for your money. If in doubt, accumulate an insurance agent whom you trust and ask them to go over the quotes with you to insure that you are comparing your quotes correctly.
Filed under State Farm Auto Insurance by on Dec 17th, 2010. Comment.
Advantageous news for California insured drivers the Insurance Commissioner John Garamendai announced a $30 Million Settlement with Allstate Insurance, that effects 250,000 policy holders, that could qualify for return on premium or credits of future premium bills. This was the result of an investigation that resolved issues, and number of practices of Allstate, between January 1, 2000 – April 12, 2002 effecting some auto insurance policies. Allstate has telephone, for policyholders can call, to get further information: 1 – 800 – 351-0646.�
California insurance motorist are only required to have a minimum amount of coverage, that includes $15,000 for death or injury to one person, any one accident, $30,000 for all persons in anyone one accident, and $5,000 for property damage, for any one accident. Not required by the position of California include comprehensive coverage, uninsured motorist, medical payment, and collision insurance.�
A pilot program that is available for California Drivers to purchase low cost car insurance. The California Rude Cost Automobile Insurance Program (CLACK), satisfies the requirements of the state’s auto insurance requirements. The insurance policy is based on a driver’s household income, driving record, and vehicle purchased value.
California Proposition 103, enacted into law in November 1988, qualifies a Good Driver to get car insurance from any insurance company, and is entitled to get 20 percent reduction in car insurance, compared to a non-Good Driver. A Wonderful Driver must be a California driver licensed for three consecutive years, and have no points on driving portray. Also, any major driving violations including Driving Under the Influence, could remove the Good Driver rating. Under Proposition 103, car insurance companies primary factor to calculate insurance rate, must consider operator’s driving safety record, number of miles driven annually, and years of driving experience. Other considerations include, if the vehicle is stored in garage and has security features. Despite the positive aspects for lower insurance rates with proposition 103, drivers should be aware that lower minimum coverage may not be sufficient, to cover any additional liabilities, which the driver would be responsible for out of pocket cost. Additional liability insurance should be considered or purchasing an umbrella policy that would cover most cost of liabilities, above the car insurance policy, and cover any other liabilities. An average umbrella policy provides one million dollars coverage for liabilities, and cost between two to three hundred dollars, a year.
Always recommended to contact several insurance companies or brokers to compare auto insurance rates. Each company calculates their own rate policy, which is partially based upon their own past losses, and expenses. Through your local telephone directory or Internet can provide names, and telephone numbers. Spending some time on the phone, answering questions, can conveniently get ticket quotes, and save money to get the best rate.
When speaking to a car insurance company, ask if there is any discounts, getting credit for extra driving courses or lectures, having more the one car insured, adding any additional security features to the car, and limiting your driving mileage to and from work only. Inform the insurance agent if you work at home, and if you can pay the premium in one payment per year, rather then in installments, to get a lower premium. Ask if you can beget payment by a credit card, because the amount will be billed to you on your next month’s credit card statement, and you maybe entitled to points on the credit card, based on the type of credit card.
When deciding upon a car insurance company, check with the Consumer Complaint Study (CCS) that is published by California Department of Insurance. This will assist consumers on car insurance companies based upon justified complaint study (composite ratio), company performance, and comparison data study. For example, in 2003, the number one rated car insurance company was The Swansea Mutual Insurance Company, that had justified complaint ratio zero, and Number of justified complaints zero.
Filed under State Farm Auto Insurance by on Dec 15th, 2010. Comment.
If you are enjoying the RV lifestyle or preparing to invest in a vacation trlr for an upcoming trip, you will will need to invest in voyage trlr insurance protection to guard in opposition to collision deterioration, emergency costs and theft
Vacation trlr insurance plan insurance plan, also identified as camper trlr insurance policy and auto trlr insurance plans, is a specialized an insurance plan program that usually includes roadside help in case of an emergency and possibly will also cover temporary housing or holiday costs to get you property when your travel and leisure trlr goes to the mechanic for repair Here’s a close look at some of the features of commute trlr insurance cover:How Holiday Trlr Insurance plan Insurance policy Works
Holiday trlr insurance coverage insurance policy coverage is designed to present comprehensive insurance coverage for safety versus deterioration from normal causes, theft and accidental loss Some insurance plan companies supply you with extra safety versus deterioration due to floods, windstorms, vandalism, low branches or overhangs, and plan for trlr accessories this kind of as satellite dishes, TV antennas and awnings This form of insurance protection is various from motor house an insurance policy which only gives safety for recreation autos, this kind of as professional buses, motor properties, camper vans and mini motor properties Commute trlr coverage companies usually deliver packages for the following styles of automobiles:- Pop-up campers
- Fifth wheels
- Park model take a trip trailers
- Stationary vacation trailers
- Truck-mounted campersIf you are preparing an extended trip, you could perhaps also have the solution to buy optional insurance policy coverage this kind of as campsite or vacation liability insurance policy coverage that protects you towards harm or theft when you leave your RV or trlr parked in a designated region Full-timer insurance plan is comparable to a homeowners an insurance plan policy, protecting the trlr versus injury when you use it as a residence.Key Advantages of Holiday Trlr Policy Insurance plan
Investing in vacation trlr policies will give you peace of mind when you’re on the road and could possibly even support you save cash on repairs and emergency expenditures in the lengthy-run.A lot of drive trlr insurance protection protection suppliers provide you with the following sorts of services and safety:- Emergency bills reimbursement
- Total travel and leisure trlr loss replacement
- 24/7 roadside help
- Fire, flood and theft safety
- Low-branch collision cover
- Full-timer insurance policy
- Replacement of personal items
- Debris removal insurance coverage
- Fire department service feesSome insurance packages companies also supply a diminishing deductible solution where your deductible goes down with out a premium boost for each and every year that you are claim-totally free Whether or not you personal a truck-mounted camper, fifth wheel or pop-up camper, there are many gains of investing in travel and leisure trlr insurance plans Defend your self versus roadside emergencies, theft and some pure disasters with the correct kind of trip trlr health care insurance package.Sources:
http://www.pplmotorhomes.com/insurance packages/ins_travelt.htm
http://www.rv-an insurance policy-insurance coverage.com/commute-trlr_plan.asp
http://www.farmers.com/voyage_trlr_insurance policy.html
http://www.foremost.com/goods/commute-trlr/insurance-alternatives.htm .
Filed under State Farm Auto Insurance by on Nov 7th, 2010. Comment.
